The art of conversation
We all use social sites everyday but how do you use it to connect with customers? Motortrak's Social Manager tracks your key social pages for new posts and helps provide valuable sources of social & news content.
Time for you to join the social revolution.
So what is all the fuss about?
It is no longer possible to control the whole marketing message. Your brand or dealer’s reputation is increasingly based on content your customers or potential customers are sharing with their peer groups and friends through social media. While word-of-mouth has always been a strong influence on purchase intentions, historically its audience was limited to face-to-face communications. Now, through social networking sites, blogs and message boards, word of mouth and your reputation is shared one-to-many making it far more visible and transparent than ever before.
While you cannot control this stream of communication, you can join the conversation and those dealers that embrace this opportunity will see their reputation and sales increase. Motortrak’s Social Manager provides the tools to do just that all from one easy-to-use interface.
The art of conversation
We all use social sites everyday but how do you use it to connect with customers? Motortrak's Social Manager tracks your key social pages for new posts and helps provide valuable sources of social & news content.
Time for you to join the social revolution.
So what should I be doing?
The challenge for dealers is how to sensitively monitor social buzz and content, respond to it, and manage online reputation, while at the same time not giving their customers the impression that they are trying to hard sell to them.
Over the last 12 months, 40% of tweets have included brand references, and in the US alone 22% of all time spent online has been for social networking – the buzz is definitely out there but most dealers are either unaware of the opportunity, unsure how to handle it, or have to deal with multiple time-consuming systems to join the chat, making it an unrealistic marketing task.
The art of conversation
We all use social sites everyday but how do you use it to connect with customers? Motortrak's Social Manager tracks your key social pages for new posts and helps provide valuable sources of social & news content.
Time for you to join the social revolution.
How can I keep on top of so many sites?
Motortrak’s buzz monitoring and social management platform provides a central dashboard that displays the dealer’s multiple social profiles, integrated with the content of their website, to allow for easy outbound posting to multiple Facebook and Twitter accounts as well as respond to incoming messages.
RSS feeds are also part of the system and these can be configured to pull in relevant content streams which can then be easily reposted on the dealer’s Facebook wall or Twitter timeline.
Facebook Apps are an inherent part of the solution, giving dealers a professionally branded site within their own Facebook profile, automatically displaying elements from their conventional website, such as inventory, specials and events